How much does it cost?
It depends on scope, so we go through it properly on the call. The main variables are how many creatives we're producing each month, and whether we're producing them or you already have them. Once we understand that, you get a price.
What ad budget do I need to start?
There's no flat number, because the right budget is set by your niche and what a conversion actually costs in it. Meta's algorithm needs roughly 50 optimization events a week before it exits the learning phase and starts spending efficiently. Your budget has to be enough to get there. In a cheap niche that's modest, in an expensive one it's higher. We work out the real figure for your business on the call.
Do I need to film the content myself?
No, and we're flexible about it. If you've filmed content that's good enough, we'll use it and edit it. If you already have creatives ready and you just need the campaigns managed, we do that too. And if you have nothing, we produce the creative from scratch.
Which platforms do you run ads on?
Meta, which covers both Instagram and Facebook.
How fast will I see results?
Every account starts with a testing phase, and we don't put a timeline on it because it genuinely depends on the brand. For some it's short, for others it takes longer. The whole job of that phase is to find the winning creatives and push your return on ad spend up. It isn't where the money is made, it's where we find out what works. Once we're through it and we have winners, that's when the results start coming in properly.
What if the ads don't work?
If at any point you're not happy with the service, we'll refund that month's campaign management fee. What we can't refund is the ad budget, because that money went to Meta, not to us.
Why can't I just boost posts myself?
Boosting is one button with very little behind it. Ads Manager gives you real control: proper campaign objectives, audience targeting, placements, testing creatives against each other, and budget control at the ad set level. That's the difference between spending money on a post and running a campaign that can be optimized.
Do I need a website first?
Not always. It depends on what the ad is asking people to do. But if the ad needs to send someone to a landing page or a website, that page has to be properly optimized, otherwise you're paying for clicks that go nowhere. If yours isn't there yet, that's something we can build and take care of.
Do you need my logins?
No, we never need your passwords. You grant us access through Meta Business Manager, so we work inside your account with our own credentials, and you can revoke it at any time.
