Do you only work with henna studios?
No. Anything where someone books a chair and sits in it works the same way: nails, lashes, brows, hair, skin, tattoo. The chair only earns when it is full, so everything we build points at bookings.
What actually fills a studio calendar?
A page that takes a booking, and ads that put the right person on it. Falastina books at $6.40 a client because the ad, the site and the booking flow were built as one piece instead of three separate things.
Most of my clients come from Instagram. Is that a problem?
It is until the account stops growing, and you do not own the account. We keep Instagram working and put a site and a list underneath it, so a quiet month on the algorithm is not a quiet month in the chair.
Can you use photos of my own work?
Yes, and we would rather. Your work is the product, and nobody can shoot it better than the person who did it. We will tell you honestly when a shot is holding the ads back, and we handle the editing.